The Bermuda Triangle That Eats Your Referrals

You know your clients are telling their friends about you. So how come the phone isn’t ringing?

By Mark Silver, Business Tenderizer, Portland, OR
After the 10,000th time (it seemed), a client told me they referred someone who never contacted me. I began to call it “The Bermuda Referral Triangle.”

So… where were they? Why didn’t Frank, or Joan, or Amin, or Josephina ever call, despite glowing recommendations and urgings from their friends?

Why Bernard won’t call you.

There are three distinct reasons why they don’t.

1) Life is Pain.
2) Uncertainty.
3) Fear.

Read the full article here.