About Gil Zeimer

Freelance copywriting. Direct response copywriting. Web site copy. Writing copy for ads, company brochures, HTML emails, radio, TV, data sheets, sales films, conferences, and more. I’m also a successful blogger and have even hosted workshops on blogging.
Author Archive | Gil Zeimer

How To Lead Your Chapter In Referrals

There’s one in every crowd, and in my crowd, I’m the one. I’m a BNI Copywriter who has led my chapter in the number of referrals given to fellow members, members of other BNI chapters, visitors, guests, and clients for at least the last five years.

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San Francisco Freelance Copywriter Presentation

Today, I made my San Francisco Freelance Copywriter seven-minute presentation at BNI Embarcadero, which focused on the best and worst days of my adult life.

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Marketing Power Team Produces Stunning Eight-Page Brochure in One Week

Five members of the BNI Embarcadero Marketing Makeover Power Team recently collaborated on a beautiful eight-page sales brochure for a local sign company. We thought you’d like to read the backstory about how it happened so quickly, efficiently and stunningly… The Signmaker “Martin Sign Company was invited to donate our signs to the San Francisco […]

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San Francisco Copywriter Presentation

As a San Francisco copywriter, Zeimer’s Advertising Shoppe has over three decades of experience across five key industries: healthcare copywriting, financial copywriting, travel copywriting, technology copywriting and writing for products/ services aimed at baby boomers.

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Gil Zeimer Freelance Copywriting Presentation

Thanks to everyone for your feedback on my presentation today. Here’s the PDF of my seven-minute presentation. It’s followed by the links to the two :30 Lasik-1 radio commercials featuring a jingle that was inspired by “The Bear Necessities” from “The Jungle Book”, then the KRON-TV NewsCenter 4 :30 TV commercial, and the website for a […]

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BNI Marketing Power Team: Zeimer.com Gets an Upgrade

As a San Francisco freelance copywriter, I’ve worked with Bradley Charbonneau (Likoma.com), Lauren Deane Evans (GoodLookingIdeas.com) and Pam Card (SurefireOnlineMarketing.com) for many years now. In fact, they’re the only team I would consider to handle the update of my own website.

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Keeping Your Name in Front of Your Customers

By Phil Siegel, www.MediaWorks-SF.com What to get your name out to potential new customers? 10 questions to ask yourself to get new business in 2015: 1)   Who are your current customers?        a. You need to determine if you are looking  at ALL the potential audiences who can use your company.  You may be too […]

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Gil Zeimer Freelance San Francisco Copywriting Presentation: 11/19/14

As a freelance San Francisco copywriter, here is a recap of my BNI Embarcadero presentation today with links to the appropriate “recycled creativity” from my archives of 30+ years of writing a variety of projects.

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How To Create A Memorable Tagline

What is a tagline? It’s your brand defined… It’s a short summary of your business slogan
or your slant on a unique selling proposition.

A tagline should be in your infomercials, on your website and on your business cards.

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BNI Embarcadero Mentoring Program Presentation

After a member did not renew after one year in 2010, the BNI Embarcadero Leadership Team realized that he had never taken Member Success Program Training, which meant that he had never learned certain networking skills, never was approved to give his seven-minute presentation at a weekly meeting (we have three of these per week), and never had any closed business to report.

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Inside The Mind of Gil Zeimer: My Copywriting Presentation

Here is the presentation I did today highlighting a trip inside the mind of Gil Zeimer, a San Francisco freelance copywriter. It included: 1) Batter Blaster :60 Web video/TV Commercial Watch it at https://www.youtube.com/watch?v=-LvP-leNFDw 2) A magazine ad for KRON-TV’s “Politics of Poison” documentary 3) A :60 radio commercial for KRON-TV NewsCenter 4 Listen to […]

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And The Oscar Goes To… Lauren Deane Evans, Retiring BNI Embarcadero President

Lauren Deane Evans, a San Francisco Creative Director and Art Director Extraordinare who runs Good Looking Ideas, is shown here receiving a standing ovation from the 60+ members of BNI Embarcadero recently, during the final meeting of her year-long presidency. Photo by Scott R. Kline.

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3-D Direct Response Copywriting: Gil Zeimer

Here are 3 examples of what I’ve created when I had to make a few words count in 3-dimensional direct response copywriting projects. Note that these cost considerably more than traditional direct response projects, but this high risk can yield a high reward. (By the way, 3-D direct response writing projects are just one of […]

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Gil Zeimer: Radio & TV Copywriting

Today, I featured this particular :60 video as the start of my BNI Presentation to promote the services of Zeimer’s Advertising Shoppe. Have a look: Gil Zeimer, Freelance Copywriting Promotional Video. It was produced by Brandefy.com using a video template they created. By the way, I also write a wide variety of projects, from brochures […]

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Freelance Copywriting PPT

Zeimer bni presentation_071112 from Zeimer’s Advertising Shoppe This presentation highlights my background and the chronicle of how one BNI referral to a Craig’s List ad as a blogger led to six frealance copywriting and freelance healthcare copywriting projects.

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Freelance Copywriting PPT: Gil Zeimer

Here’s my presentation from earlier today, including about me, ad agencies where I worked full-time during the first half of my career in San Francisco and Dallas, some of my recent clients, a list of my freelance copywriting services (slide 11 or shown on my site’s Writing Menu), what I charge for my time, and […]

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How To Announce You’ve Lined Up A Sub

When you know you can’t attend a BNI Embarcadero meeting and have lined up a sub, we recommend that you send an “everyone” email. This serves three purposes: It lets Membership, the Vice President and Visitor Host know that you will have a sub in your place for a certain meeting. It gives you credit […]

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Universal Ballet of Korea Media Campaign

Recently, the Universal Ballet of Korea was referred to Phil Siegel of Media Works SF by a former BNI member to help publicize their once-in-a-decade visit to San Francisco to present “Shim Chung, The Blind Man’s Daughter” at the War Memorial Opera House on Friday, July 22nd and Sunday, July 24th. He contacted many newspapers […]

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How To Find A Sub

Because I’m seeing more emails from members about needing a sub, I’d like to remind everyone that it’s YOUR responsibility to find a sub. So to help you find one, here are five suggestions: 1) Have a coworker sub for you…

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Freelance Copywriter PowerPoint Presentation – June 8, 2011

As a BNI freelance copywriter, I create a wide variety of projects. But the best referrals for what I do are for websites, blogs, newsletters, direct response projects such as postcards, and radio scripts. This PowerPoint Presentation shown today at BNI Embarcadero outlines each of those with approximate costs. I’m looking for introductions to graphic […]

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When to Hire Life Coach Kenji

From blog.intuit.com, April 27, 2011. Do you call a life coach to navigate life’s challenges or help with career issues? Does a life coach help you understand your goals, how to reach them, and prioritize them? Do you need a life coach to boost your self-confidence? We called Kenji Oshima, AKA Coach Kenji, of San […]

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‘I Gotta Feeling’ Song & Video

I had an idea for a fun, interactive song for BNI Embarcadero’s weekly Educational Moment. So I wrote parody lyrics to “I Gotta Feeling” by the Black Eyed Peas, recruited a troop of performers from our amazing chapter, and asked Chris Morales to capture the video. When Chapter President Adrienne Dale asked, “What feeling do […]

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BNI Marketing Makeover Success Story: Book Bank USA Website

AFTER Book Bank USA is a non-profit organization in San Rafael, CA that has donated over 5.9 million books and more than 2,500 computers to nearly 1,000 schools and libraries in 37 countries over the past 45 years. Its tagline is “A World-Class Bank Where Books Draw Interest For Life” and I’m is proud to […]

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BNI Success Story: Intuit Small Business Dictionary

Here’s a terrific BNI Success Story through an initial introduction from Lauren Deane Evans for a Craig’s List ad that she sent my way: There are so many new words, terms and phrases for small businesses to learn these days. Which is why I’m proud to introduce you to the Intuit Small Business Dictionary that […]

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How The Oscar® Ballots Are Tabulated

Counting the actual Oscar® ballots has been called both the best-kept secret in Hollywood and one of the most glamorous jobs in accounting. Why did Bob Hope once joke hat the entire balloting and tabulation process is so secretive that the firm “shoots the secretaries.” How many people actually count the ballots? And why has […]

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