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About Gil Zeimer

Freelance copywriting. Direct response copywriting. Web site copy. Writing copy for ads, company brochures, HTML emails, radio, TV, data sheets, sales films, conferences, and more. I’m also a successful blogger and have even hosted workshops on blogging.
Author Archive | Gil Zeimer

Freelance Copywriting PPT: Gil Zeimer

Here’s my presentation from earlier today, including about me, ad agencies where I worked full-time during the first half of my career in San Francisco and Dallas, some of my recent clients, a list of my freelance copywriting services (slide 11 or shown on my site’s Writing Menu), what I charge for my time, [...]

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How To Announce You’ve Lined Up A Sub

When you know you can’t attend a BNI Embarcadero meeting and have lined up a sub, we recommend that you send an “everyone” email.
This serves three purposes:

It lets Membership, the Vice President and Visitor Host know that you will have a sub in your place for a certain meeting.
It gives you credit for having a [...]

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Universal Ballet of Korea Media Campaign

Recently, the Universal Ballet of Korea was referred to Phil Siegel of Media Works SF by a former BNI member to help publicize their once-in-a-decade visit to San Francisco to present “Shim Chung, The Blind Man’s Daughter” at the War Memorial Opera House on Friday, July 22nd and Sunday, July 24th.
He contacted many newspapers and [...]

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How To Find A Sub

Because I’m seeing more emails from members about needing a sub, I’d like to remind everyone that it’s YOUR responsibility to find a sub. So to help you find one, here are five suggestions: 1) Have a coworker sub for you…

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Freelance Copywriter PowerPoint Presentation – June 8, 2011

As a BNI freelance copywriter, I create a wide variety of projects. But the best referrals for what I do are for websites, blogs, newsletters, direct response projects such as postcards, and radio scripts.
This PowerPoint Presentation shown today at BNI Embarcadero outlines each of those with approximate costs. I’m looking for introductions to graphic designers, [...]

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When to Hire Life Coach Kenji

From blog.intuit.com, April 27, 2011.
Do you call a life coach to navigate life’s challenges or help with career issues? Does a life coach help you understand your goals, how to reach them, and prioritize them? Do you need a life coach to boost your self-confidence?
We called Kenji Oshima, AKA Coach Kenji, of San Francisco, to [...]

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‘I Gotta Feeling’ Song & Video

I had an idea for a fun, interactive song for BNI Embarcadero’s weekly Educational Moment. So I wrote parody lyrics to “I Gotta Feeling” by the Black Eyed Peas, recruited a troop of performers from our amazing chapter, and asked Chris Morales to capture the video.
When Chapter President Adrienne Dale asked, “What feeling do you [...]

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BNI Marketing Makeover Success Story: Book Bank USA Website

AFTER

Book Bank USA is a non-profit organization in San Rafael, CA that has donated over 5.9 million books and more than 2,500 computers to nearly 1,000 schools and libraries in 37 countries over the past 45 years. Its tagline is “A World-Class Bank Where Books Draw Interest For Life” and I’m is proud to [...]

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BNI Success Story: Intuit Small Business Dictionary

Here’s a terrific BNI Success Story through an initial introduction from Lauren Deane Evans for a Craig’s List ad that she sent my way:
There are so many new words, terms and phrases for small businesses to learn these days. Which is why I’m proud to introduce you to the Intuit Small Business Dictionary that [...]

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How The Oscar® Ballots Are Tabulated

Counting the actual Oscar® ballots has been called both the best-kept secret in Hollywood and one of the most glamorous jobs in accounting.

Why did Bob Hope once joke hat the entire balloting and tabulation process is so secretive that the firm “shoots the secretaries.”
How many people actually count the ballots?
And why has [...]

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2011 New Year’s Resolutions for Small Businesses

Here’s an article I wrote that went live today on blog.intuit.com:
What’s your list of New Year’s Resolutions? As a freelance blogger and small business owner for over 15 years, my top New Year’s Resolutions for small businesses include these — feel free to comment below:
#10 — Go green…
#9 – Stop smoking…
#8 – Lose weight: [...]

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Gil Zeimer BNI PowerPoint Presentation, 12/22/10

Below is a link to the PPT I prepared that you couldn’t see because of technical difficulties. Please take a few minutes to click through it now:
Gil_Zeimer_BNI_presentation_122210
View more presentations from gzeimer.

Plus, here are some Intuit Small Business Blog articles containing interviews of BNI Embarcadero members:
1) Amy Harcourt – “How To Avoid Discounting Your Services — [...]

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‘Twas The Night Before Networking

Illustrated by Fritz Wall. Written by Gil Zeimer.
Narrated by Steven Favreau. Apologies to Clement Clarke Moore.
‘Twas the night before networking when all through the bay,
BNI Embarcadero members were preparing for Schroeder’s Café.
The referral slips would be placed on the tables with care,
In the hopes that Giver’s Gain would soon be giving gain there.
Our members [...]

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BNI Referral: Intuit Small Business Blog

Here’s a great BNI referral success story…
Lauren Deane Evans of Good Looking Ideas is a valued member of BNI Embarcadero.com. A few weeks ago, she forwarded me a Craig’s List email about someone looking for writers for a new Intuit Small Business Blog.
Most important of all, their writers had to be experts at WordPress, the [...]

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Introducing InspiredInLaw.com

Through a BNI referral as a freelance copywriter, I wrote the website for Larson Shores’ newest architecture venture to introduce The Inspired In-Law Cottage™ to two different worlds of people: families concerned with Aging in Place and those looking for sustainable living spaces. The new site is www.InspiredInLaw.com.
The central theme: the Inspired In-Law Cottage [...]

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BNI PPT by Gil Zeimer, Freelance Copywriter

Below is a link to the PowerPoint Presentation I made today to show you some case studies and prices of my freelance copywriting consultancy at Zeimer’s Advertising Shoppe.
I’ve now added slides for the two blogs that I’ve recently written on www.mjsearch.com and www.avantpage.com. Pricing for blogs is variable, depending on if it’s a one-time article [...]

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“Why I Love BNI” Song

At yesterday’s BNI Embarcadero weekly word-of-mouth referral meeting, the largest in Northern California, I asked Richard Reinholdt “Why Do I Love BNI?” Here are the lyrics I wrote for him to sing to the tune of “Hair” from the long-running Broadway musicial.
WHY DO I LOVE BNI?
You asked me why, why I love BNI.
I love it [...]

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Pirate Day is Wed., 5/12 — Memory Hooks

“Yo ho, yo ho, a pirate’s life for me…”
Jack Sparrow won’t be there. Neither will Captain Hook, Blackbeard, Henry Morgan or Roberto Clemente.
But at BNI Embarcadero on Wednesday, May 12th, we’ll be celebrating Pirate Day by giving our infomercials with memory hooks!
A few examples of the better ones in our group:

Whenever you need a writer, [...]

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BNI Membership Extravaganza, 3/29 – 5/28

Announcing the BNI 2010 New Member Extravaganza
You could be one of 200+ BNI winners to enjoy an exciting andfun-filled trip to the Hotel Monteleone in New Orleans, Louisiana!

When four or more chapters from the SF West Bay Region sign up six or more new members for each chapter between March 29th and May 28th, the [...]

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Freelance Copywriter BNI PPT, 3/10/10 – Zeimer’s Advertising Shoppe

As a freelance copywriter, attached is the PowerPoint Presentation I made yesterday to BNI Embarcadero about my experience and expertise as a healthcare copywriter, direct response copywriter, financial copywriter, website copywriter, and more. In it, you’ll find an overview of my services, my hourly rate, and several examples of my freelance copywriter work.
I’ve now expanded [...]

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Meet Your New Leadership Team, 4/1-9/30/2010

We’re proud to announce our new leadership team for the term beginning on April 1st, 2010.

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Referral: IT Services Website Copywriting

This is a project that I recently completed as a freelance website copywriter, using more descriptive copy and two SE0 keyword phrases per page. It was a BNI Embarcadero referral from Bart Saling of Bridge to Bridge Technologies.
As an established IT managed services company serving clients in the San Francisco Bay Area, IPSO FACTO IT [...]

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BNI Power Teams Presentation

http://www.bniembarcadero.com/wp-content/uploads/PPPres_500w.jpg

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BNI Embarcadero Newsletter November 2009

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Dear Member,
GOT NEWS?
If you ever have relevant news, a BNI success story, or a social event update for the next issue, email it to gil [at] zeimer [dot] com. Thanks, Gil, Editor in Chief
Who’s New, Who’s Up & Who’s Out: Membership Report
In September, October and [...]

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Top Ten Most Wanted Positions

These are the current (Nov 2009) positions available at BNI Embarcadero: ecommerce expert, email marketing specialist, furniture sales, hair stylist, handyman, Mac computer repair, marketing strategist/consultant, moving coordinator, office supplies/paper supply rep, relationship therapist.

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