Once you have a good headshot, you can rotate your profile pic on LinkedIn to increase engagement with your connections. Every time you change your profile photo it shows up in the feed on LinkedIn. People engage with photographs more than they do with text, so any time your photo shows up on their feed they will remember why they know you. They will also be reminded of the service or product you provide. It is a simple way to stay current.
We recommend having three headshots. Rotate these every two months. In this way, you re-use the shots only twice per year. If you only have one or two headshots, convert one to black-and-white for a little variety. In the example above, Kurt Shaver, social selling expert, has two shots. One smiling and one more serious. We took the smiling one and made it black and white. Kurt can rotate these shots every two months.
Make sure your headshot is cropped properly to feature your face. A tight crop works well on a smartphone or other small screens where people might view your profile. You can learn more about cropping your professional headshot by clicking here.
Get more advice about using your headshot for marketing and social media on my blog. If you don’t have a good headshot, you can get one at SRK Headshot Day. We have 30 minute coached photography sessions including makeup and wardrobe consultation. We have locations at regular intervals throughout the San Francisco Bay Area.