Universal Ballet of Korea Media Campaign

Recently, the Universal Ballet of Korea was referred to Phil Siegel of Media Works SF by a former BNI member to help publicize their once-in-a-decade visit to San Francisco to present “Shim Chung, The Blind Man’s Daughter” at the War Memorial Opera House on Friday, July 22nd and Sunday, July 24th.

He contacted many newspapers and got them placed in the San Francisco Chronicle, SF Gate.com, the Arts Monthly Column of The New York Times, and the Oakland Tribune, just to name a few.

Phil then asked Gil Zeimer of Zeimer’s Advertising Shoppe to write :30 and :60 radio commercials. The latter script is below. Finally, Gil pulled in Ellen Young, a freelance media buyer and planner, to purchase time on several radio stations (KCBS and KDFC).

To buy one ticket and get one free, click on www.cityboxoffice.com or call 415-392- 4400. To see video clips, visit their Facebook page.

Listen to the :60 KCBS Radio Commercial


So that her blind father can see, Shim Chung offers her life as a sacrifice, plunges into the sea dragon’s watery realm, and rises to become Queen.

Don’t miss this tale of a daughter’s devotion in a classical ballet filled with excitement, grace, and timeless beauty.

Presented by Snowy World and the internationally acclaimed Universal Ballet of Korea, “Shim Chung, The Blind Man’s Daughter”, is a critically praised fantasy ballet. Its lavish sets, traditional costumes, classical ballet, and Korean dancing will delight your entire family.

Join us for Universal Ballet of Korea’s “Shim Chung, The Blind Man’s Daughter” at San Francisco’s War Memorial Opera House on Friday, July 22nd and Sunday, July 24th.

To buy one ticket and get one free, visit city box office dot com or call 415.392.4400. That’s 415.392.4400.


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