I follow Chris Brogan and his social media strategies on a daily basis. In this post for Success Magazine, he lays out in simple terms how he used Twitter and how a hotel used Twitter to get some business. In one word he sums it up: listening. Here’s an excerpt:
In my five posts so far here at SUCCESS, I’ve stressed listening. That’s almost 50% of the posts I’ll be writing here. Does that give you a sense of how I weight listening as part of your potential future success? It’s a big chunk of what matters. If you’re skipping this and waiting for the parts that will earn you money, these are the parts that will earn you money. It just takes work.
Read the full article here: Hotels in Manhattan: A Study in Success
If you’re looking to learn more about how to use Twitter (and other social media), contact Nadja Specht at Nuvota.