A specialist in the art of media relations for over 25 years, Siegel works to ensure that clients remain in the media spotlight. Mr. Siegel has a broad knowledge of consumer and business media, and works to develop stories that will have appeal to editors, reporters, bloggers and producers. In the new media environment, he creates strategies to ensure that clients are using social networks to their maximum advantage. His goal is to strategically fit clients into current media trends and water cooler discussions by providing traditional and new media outlets with practical, timely and provocative story ideas.
As Supervisor of Media Relations at Ketchum Public Relations (1984-1990), he conducted national and local programs for clients ranging from a cattle manure-powered energy plant to the California Raisins.
Siegel founded MediaWorks in 1991 to aid the publicity efforts for clients at a variety of Bay Area companies, large and small, as well as San Francisco’s leading public relations agencies.
In addition, he was a principal on the team that did the local, national and international media relations for the opening of the new Terminal at San Francisco International Airport. Siegel is the creator of the award-winning Bike Messenger Fashion Show , which was developed as a publicity vehicle for the AIDS Bike-A-Thon. He is past president of the San Francisco Bay Area Publicity Club, a professional organization of 175 Bay Area publicists.
“Phil is a rare find. Someone who works hard, provides great results, doesn’t require constant guidance, and does it all at a reasonable fee. He’s very well connected in the Bay Area, but won’t take an assignment if he can’t deliver the goods. We have worked together many times and I always appreciate his counsel, work, humor, and end product. If he’s not on your speed dial, you’re missing out.” – Gus Whitcomb, Cathay Pacific
“Since working with Phil, my company has increased its online visibility by implementing a social networking strategy. In addition, my professional visibility has increased among peers and decision makers in the field. We have worked together to develop traditional media stories that will have a timely appeal to editors and reporters who speak directly to my target audience. He is a pleasure to work with, and makes a good addition to our team.” – David Markham, CEO, CM Peletz Co.